Check your site's load time, TTFB, and FCP — then get a performance grade with actionable tips.
Every second of delay in page load time reduces conversions. Studies consistently show that a 1-second improvement in load time can increase conversions by up to 7%. Google also uses Core Web Vitals — which include load time metrics — as a direct ranking factor in search results.
For eCommerce sites, slow loading is even more damaging. Visitors who hit a slow page will simply leave and buy from a competitor. Fast hosting is the single most impactful infrastructure change you can make.
TTFB (Time To First Byte) measures how long it takes your server to respond to the first request. It's the foundation of all other performance metrics — a slow TTFB means everything else will also be slow. Aim for under 200ms.
For most sites, under 2 seconds is good, under 1 second is excellent. Google's recommended target for Largest Contentful Paint (LCP) is under 2.5 seconds for a "Good" Core Web Vitals score.
The biggest wins come from: (1) upgrading from shared hosting to a VPS with NVMe SSD storage, (2) enabling server-side caching, (3) using a CDN, and (4) optimizing images. Hosting infrastructure improvements typically give the largest boost without code changes.
Yes — the physical distance between your server and the visitor directly impacts latency. Choosing a server geographically close to your primary audience, or using a CDN to distribute content globally, minimizes this impact.