And that’s why it becomes more essential to select a business name which is also available for the registration as a domain name. This step will mark your small business’s presence on internet. Potential customers will also stay away from confusion, if the name remains similar on web and in reality.
1. Select descriptive name
Putting customers in confusion won’t be good for you or your business line,
as customers don’t like to waste their valuable time on guessing what’s your site about and what your site offers. You must keep your domain name descriptive and creative, it will help potential customers to know what kind of services you are delivering.
2. Use your business name (if you have)
It is suggested to opt a domain name same as your business name. The probability of selecting right domain name which matches your business, will definitely increase if you use domain extensions like .tech or .store .
3. Use short and simple domain name
Longer domain name or having complex spellings in domain name will surely increase the chances of mistyping by your users. That’s why you must focus on a domain name which is short, simple and easy to remember.
4. Select relatable name
Use .store/ .shop domain name extension, if you run an e-commerce business. And if the products or services you are offering to your customers in the tech domain name then choosing .tech extension will have good impact on your business.
5. Avoid using slangs
Today’s popular slang might get outdated in upcoming time. The certainty of this event in future is blurred. However it is advised to avoid such slangs in a domain name.
6. Don’t use the unique spelling
Opting hard words or unique spellings in domain name might create trouble for your users. They might type wrong spelling of your site and might land on different site or might receive an error message.
"These days, people want to learn before they buy, be educated instead of pitched."
- Brian Clark
7. Don’t use numbers and hyphens
Domain names having numbers and hyphens in them usually creates complications, misunderstanding and nothing more. It gets harder for users to remember the domain names carrying hyphens and numbers. And in this scenario, your customer will likely to land on your competitor’s website rather than your site.
8. Focus on Artificial Intelligence
This is an era of Artificial Intelligence, and if you want to success in your business then you must consider on Artificial Intelligence. You must consider your domain name to be AI friendly to be indexed with ease. Keep your domain name easy that AI can spell or pronounce it. Spelling matters for AI assistants as if the name of your domain is like How i or #9, The automated AI assistants would have difficulty in pronouncing it properly.
9. Take intensive inspection of your domain
This step is among the most essential steps in choosing of domain name.
After selection of domain name, it is necessary to crosscheck if there’s any registration already regarding trademark. Avoiding legal issues will be beneficial for your business as well as for you.
10. Check for availability
After deciding a domain name, go through different social sites to check if there’s also your desired domain name is available.
So, there is no doubt that the perfect domain name is important for a successful business. Get yours today.